Maple Leaf Foods Inc. and its affiliates (collectively, "The Company", "we", "us" or "our") takes steps intended to meet privacy principles and requirements with respect to personal information under applicable Canadian and other applicable privacy legislation. The purpose of this statement is to inform our customers and other individuals we deal with ("you" or "your") how we collect, use, disclose and protect your personal information both on and off-line. Personal information is information about an identifiable individual, as more particularly described under applicable privacy legislation. This statement applies to our collection, use and disclosure of personal information in Canada, and other jurisdictions, subject to the EU's General Data Protection Regulation ("GDPR"), if, and to the extent applicable applicable. This statement does not apply to information about our employees or to information that is not personal information.
The Company and its agents and representatives collect personal information in a number of circumstances in the course of its business. Since the information you submit to us on line may not be encrypted, we cannot guarantee the absolute privacy of that information. Personal information we collect includes:
The Company generally uses personal information for the following purposes:
The Company collects personal information for the following commercial purposes:
The Company may disclose personal information, including in the following circumstances to:
The Company may disclose personal information to affiliates and business partners in order to permit them to send you occasional information about their products and services in accordance with your consent.
In addition to the above, personal information may be disclosed to our affiliates (including outside of Canada) for internal audit, management, billing, administrative and other general business purposes.
Service Providers. The Company may transfer personal information to outside agents or service providers (including affiliates of The Company acting in this capacity) that perform services on our behalf, for example data processing services such as mailing, call centre, billing, marketing, information technology or data hosting or similar services, or otherwise to collect, use, disclose, store or process personal information on our behalf for the purposes and uses described in this Privacy Statement. Some of these service providers or affiliates may be located outside of Canada, , and your personal information may be collected, used, disclosed, stored and processed in jurisdictions outside of Canada for the purposes and uses described in this Privacy Statement. Reasonable contractual or other measures we may take to protect your personal information while processed or handled by these service providers are subject to legal requirements in Canada and other foreign countries applicable to our affiliates, agents and service providers. For example, we may be required to disclose personal information due to lawful requirements to disclose personal information to government authorities in those countries.
Business Transactions. Personal information may be used by The Company and disclosed to parties connected with the proposed or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of The Company or our business or assets, for the purposes of evaluating and/or performing the proposed transaction. These purposes may include, as examples:
Legal, Regulatory, etc. The Company may disclose your personal information as necessary to meet legal, regulatory, industry self-regulatory, insurance, audit, and security requirements, and as otherwise with your consent or as permitted or required by law (including as required by applicable Canadian and foreign laws applicable to The Company or our agents and service providers, and including lawful requirements to disclose personal information to government authorities in those countries).
Active Information Collection: The Company's web site actively collects information from its visitors both by asking you specific questions and by permitting you to communicate directly with us via e-mail and/or feedback forms. Some of the information that you submit on the Web site may be personal information. Collection, use and disclosure of information actively collected from you have been described.
Passive Information Collection: As you navigate through The Company's web site, certain anonymous information can be passively collected (that is, gathered without you actively providing the information) using various technologies, such as cookies, Internet tags or web beacons, and navigational data collection (log files, server logs, clickstream). Your Internet browser automatically transmits to the Web site some of this anonymous information, such as the URL of the Web site you just came from, the Internet Protocol (IP) address, time of visit, date of visit, the pages visited within the site, and the browser version your computer is currently using.
Set out below are the types of cookies currently used on our website, effective May 23, 2018. The Company reserves the right to amend cookies used in conjunction with its website and you are encouraged to review this Privacy Statement frequently for periodic updates describing from time to time any changes to cookies used.
ARRAffinity (Microsoft) - A cookie used by the Microsoft Azure platform (the underlying platform used to build the website) to help with legacy application compatibility. This cookie does not store any personal information and is an application technique that helps to ensure the stability of the website.
cookieAgreed (Maple Leaf) - This cookie is set on our website once the user has agreed to the notification that is displayed when the website is visited. The notification will display until the user clicks the "Acknowledege and Dismiss" call to action button at which time a cookie will be set in order to prevent this notification from appearing again. No personal information is stored with the setting of this cookie and this cookie can be reset by accessing and clearing the browser cookie preferences.
Consent to the collection, use and disclosure of personal information may be given in various ways. Consent can be express (for example, orally, electronically or on a form you may sign describing the intended uses and disclosures of personal information) or implied (for example, when you provide personal information necessary for a service you have requested or the purpose is obvious). You may be asked to provide your specific consent in some special and specific circumstances where notice has been provided to you about our intentions with respect to your personal information and you have not withdrawn your consent for an identified purpose, such as by using an opt out option provided, if any. Consent may be given by your authorized representative (such as a legal guardian or a person having a power of attorney). Generally, by providing us with personal information, you are deemed to consent to our collection, use and disclosure of such personal information for the purposes and uses identified or described in this Privacy Statement, if applicable, or otherwise at the time of collection. For residents of the EU, subject to the GDPR, consent will be express if personal information is collected for purposes and uses other than as set out in this Privacy Statement.
You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services. Note also that where we have provided or are providing products or services to you, your consent will be valid for so long as necessary to fulfil the purposes and uses described in this Privacy Statement or otherwise at the time of collection, and you may not be permitted to withdraw consent to certain necessary uses and disclosures (for example, but not limited to, maintaining reasonable business and transaction records, disclosures to Canadian and foreign government entities as required to comply with laws, and reporting on credit information after credit has been granted, if applicable).
The Company collects, uses and discloses your personal information with your consent, except as permitted or required by law. Accordingly, notwithstanding the foregoing we may be required or permitted under statute or regulation to collect, use or disclose personal information without your consent, for example to comply with a court order, to comply with local or federal regulations or a legally permitted inquiry by a government agency, or to collect a debt owed to us.
Unsubscribing (Opting-out) of Email CampaignsIf you have consented to receive promotional materials from The Company we may periodically use your email address to send you information related to The Company products and services. If you would like to stop receiving promotional materials from The Company or the affiliated brands you can opt-out of emailing lists by clicking the unsubscribe link at the bottom of a promotional email.
About Teenagers and ChildrenChildren under the age of 13: Generally, we do not intend to collect personal information from individuals under the age of 13 without parental consent. We may, from time to time, offer a contest where the child under the age of 13 can enter in which case the personal information is used for purposes of administering the contest and determine a winner. If a child under 13 has provided us with personal information, without parental consent we ask that a parent or guardian of the child contact us to request that this personal information be deleted from our records. We will use reasonable efforts to delete the child's personal information from our existing files. We encourage parents to talk to their children about their use of the Internet and the personal information they disclose to Web sites or otherwise.We will use reasonable efforts to delete all contact and other personal information obtained from a teenager if a parent or guardian notifies us that they wish to withdraw consent for the collection of a teenager's personal information.
We take reasonable steps to protect your personal information using physical, electronic or procedural security measures appropriate to the sensitivity of the personal information in our custody or control, which may include safeguards to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Authorized employees, agents and mandataries of The Company who require access to your personal information in order to fulfil their job requirements will have access to your personal information.
The Company may establish and maintain a file of your personal information for the purposes and uses described above, which will be accessible at P.O. Box 61016, Winnipeg, MB, Canada R3M 3X8,. If you wish to request access or correction of your personal information in our custody or control, you may write to the above address, attention Consumer Affairs. Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections. If you wish to make inquiries or complaints or have other concerns about our personal information practices click here to email, or telephone us at 1-877-526-4520.
This web site may contain links or references to web sites to which this Privacy Statement does not apply. The Company is not responsible for the data collection and use practices of companies or organizations to which this web site may provide links.
This Privacy Statement may be revised from time to time. If we intend to use or disclose Personal Information for purposes and uses materially different than those described in this statement, we will make reasonable efforts to notify affected individuals, if necessary, including by revising this Privacy Statement. If you are concerned about how your personal information is used, you should contact us as described above or checking at our website periodically at www.mapleleaf.com to obtain a current copy of this statement. We urge you to request and review this Privacy Statement frequently to obtain the current version. Your continued provision of Personal Information or use of our services following any changes to this Privacy Statement constitutes your acceptance of any such changes. This privacy statement is effective as of May 23, 2018.Back to top